About Us | LookBookHoliday - We’re part of Kolibri Travel Group OÜ

🧭 Origins and Vision

Founded in 2011 in Turkey by Murat MALLI, driven by his vision and passion for tourism, LookBookHoliday began as a boutique travel brand with the goal of offering premium accommodation and tailor-made travel experiences. Over the years, it has grown into a global travel and hospitality brand, operating under the umbrella of Kolibri Travel Group OÜ, based in Estonia — managing all international partnerships, contracts, and digital infrastructure.

🌍 Independent and Global Accommodation Provider

As an independent and globally active accommodation provider, LookBookHoliday offers curated experiences in hand-picked 5-star hotels, private villas, and deluxe properties, including all-inclusive, luxury, family-friendly, beach, and city hotels. Our main partners include travel agencies, tour operators, bed banks, airlines, and corporate clients.

🤝 Strategic Partnerships and Pricing

In addition to our direct contracts with hotels, we have established strategic pricing agreements with DMCs and distribution partners, enabling us to deliver competitive and flexible pricing structures across B2B, B2C, B2E, and B2G sales channels.

⚙️ Operations and Service Model

Beyond accommodation contracting, we manage both incoming and outgoing operations, providing our partners with comprehensive travel packages or API-based data integration solutions for individual travel and MICE organizations alike. By combining technology-driven efficiency with a human-centered service approach, we deliver seamless and memorable travel experiences for our guests.

🌐 Markets and Strategic Approach

LookBookHoliday primarily serves travelers from the United Kingdom, Germany, the Nordic countries, the Baltics, CIS nations, and the Middle East.
Through dynamic access to urban and sun-and-beach destinations worldwide, we contribute to our partners’ global growth objectives. Empowered by the vision and infrastructure of Kolibri Travel Group, LookBookHoliday remains committed to connecting people, destinations, and experiences through innovation, reliability, and genuine hospitality.